In episode 4, Heather explained the importance of selling your products on your own website versus selling on 3rd party platforms. This may have left you thinking, “How will I get customers when I’m on my own and not with the other teacher products?”.
Find out the answer in this episode and learn 3 key strategies for finding your future customers!
Your ideal customer is out there looking for you. Once they find you, they’ll be so eager to trade their dollars for the resource that you’ve created for them.
The only thing standing in the way is what you are willing to do to find them!
- (01:20) Bringing future customers into your world
- (02:15) Creating organic content
- (05:00) Content batching is key
- (07:35) Choosing a social media platform
- (13:50) Utilizing paid ads
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3 Strategies to Find Future Customers for Your Business
When it comes to creating your own business and selling products on your own website, a common concern is how to attract customers without the help of third-party platforms.
In this episode of the Teacher Biz Podcast, host Heather shares three effective strategies to help educators find their future customers and build a thriving online business.
By implementing these strategies, teachers can leverage their skills and experiences to create a limitless impact beyond the confines of the classroom.
Strategy 1: Create Organic Content
One of the most powerful ways to attract customers is by creating organic content, just like Heather does with her podcast.
While podcasting is an excellent choice for organic content, teachers can also consider starting a blog or YouTube channel. The key is to choose a medium that aligns with your skills and comfort level.
By consistently providing valuable content, teachers can foster a connection with their audience and establish themselves as experts in their field.
The beauty of organic content is that it can be repurposed across different platforms. For example, a blog post can be transformed into a podcast episode or a YouTube video.
Repurposing content ensures that it reaches a wider audience, maximizing its impact.
To further engage with potential customers, it’s crucial to optimize the content by including opportunities for readers or listeners to sign up for valuable resources or newsletters.
Strategy 2: Utilize Social Media
Social media platforms offer teachers a powerful way to connect with their target audience. By leveraging platforms such as Facebook, Instagram, or Twitter, teachers can reach a wider audience and establish their online presence.
Consistently sharing valuable content, interacting with followers, and participating in relevant groups or communities can help teachers expand their network and attract potential customers.
It’s essential to identify the social media platforms that resonate most with the target audience. For example, if teachers wish to connect with parents, platforms like Facebook and Instagram might be most effective.
By focusing on building relationships and providing meaningful content, teachers can create a community of engaged followers who can ultimately become loyal customers.
Strategy 3: Collaborate and Network
Collaboration and networking are paramount in any business, including teacher businesses.
By connecting with other educators, industry influencers, or complementary businesses, teachers can expand their reach and tap into new customer bases. Collaboration can take many forms, such as guest blogging, cross-promotion, or joint webinars.
By aligning with like-minded individuals or businesses, teachers can amplify their message and tap into existing communities.
Networking events and conferences present valuable opportunities to connect with potential customers on a personal level. By attending relevant industry events, teachers can make valuable connections, showcase their expertise, and establish themselves as leaders in their niche.
Building genuine relationships and demonstrating value at these events can lead to lasting partnerships and increased visibility for their businesses.
Creating and growing a successful teacher business involves finding innovative ways to attract customers without relying solely on third-party platforms.
By implementing the strategies discussed in this episode, educators can establish their online presence, connect with their target audience, and build a thriving community around their products or services.
Whether it’s through creating organic content, using social media effectively, or collaborating with others, teachers can unleash their potential and create a fulfilling, profitable business that extends beyond the traditional classroom walls.
So, take a step towards your dreams, and let your teacher business thrive!