Digital course expert, Amy Porterfield, joins the show to discuss why digital courses are so powerful for online businesses.
Amy explains how digital courses provide freedom and flexibility for teachers to work on their own terms and serve a larger audience. She highlights the unique skills and knowledge that teachers possess, making them ideal candidates for creating successful digital courses.
She also shares success stories of teachers and other entrepreneurs who have achieved remarkable results through utilizing digital courses.
Learn about the “10% edge”, B-minus work mentality, the significance of building an email list, and the importance of taking courageous action!
Remember, it’s not about you. It’s about the people you can help with your course.
Shift your focus from insecurities to the impact you can make. Listen now and get started on your course creation journey today!
Join the Course Confident Bootcamp!
- (03:35) Why digital courses are beneficial for teachers
- (07:30) Overcoming self-doubt and limiting beliefs
- (13:40) The concept of the “10% edge” in creating a course
- (20:55) Embracing “B minus” work instead of perfectionism
- (25:10) The role of marketing and selling in the course creation process
- (29:35) Building an email list for course success
- (32:35) Success stories of digital course creators
- (37:15) The Course Confident Bootcamp
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Why Digital Courses are Ideal for Teachers with Amy Porterfield
In this episode of the Teacher Biz Podcast, host Heather invites special guest Amy Porterfield, renowned expert in digital courses, to discuss the transformative power of creating and selling online courses.
Whether you’re an experienced teacher or just starting out, this episode will teach you practical strategies and reveal the mindset required for success in the world of online education.
Building an Audience and Creating a Course Simultaneously
Amy emphasizes the importance of not postponing the creation of your digital course in order to focus solely on growing an audience.
Instead, she advises teachers to start building both elements at the same time. By doing so, you will have an engaged audience to launch your course to when the time is right.
Learn how to attract and nurture your audience so that they are eager to invest in your course.
Blazing a Trail in the Digital Space
Selling online can be intimidating, especially if you’re new to the world of digital courses.
Amy introduces the concept of using webinars as a powerful method to sell your course. Webinars allow you to teach and provide value to your audience before transitioning into a sales pitch.
She shares tips on how to create effective webinars, even if you are camera-shy, by utilizing slides and audio.
Harnessing Your Unique Advantage as a Teacher
With just a few years of teaching experience, you can already offer expertise that sets you apart.
Amy encourages teachers to create a digital course that teaches others a specific skill or knowledge, leveraging their own results and experiences.
Being relatable and understanding the challenges and needs of your target audience enables you to connect on a deeper level.
Empowering Stories of Success
Amy shares the inspiring story of Nicole, a student who transformed her service-based gardening business into a digital course.
Nicole’s course on creating gardens empowered individuals to learn and implement gardening techniques themselves. Her digital course became a massive success, generating millions of dollars and opening doors for certification programs.
This story highlights the endless possibilities and industry recognition that a digital course can bring.
The Roadblocks and Mindset Shifts
Amy’s own journey from teaching to building a thriving online business resonates with many educators. She reveals the mindset shifts required to make this transition, capturing the spirit of the episode.
Heather reflects on the limitations of traditional academic experiences and emphasizes how, in the world of business, content triumphs over aesthetics.
The concept of “shipping it” — releasing imperfect work to get started — is discussed, along with the importance of seeking feedback to improve.
Email Lists: The Confidence Booster for Your Business
An email list is the most valuable asset when growing a business online.
Social media platforms can be unpredictable due to constantly changing algorithms, which is why email communication with your engaged audience is crucial.
Amy provides an example of a student who generated $12,000 with just 100 people on his email list by offering a targeted course. This highlights that even a small email list can lead to significant success and encourages listeners to start building their own.
By leveraging your unique teaching skills, building an engaged audience, and adopting the right mindset, you can unlock new opportunities to make a greater impact and achieve personal fulfillment.
Remember, it’s not about competing with others, but about finding your own voice and delivering value in your own unique way.
Take actionable steps, embrace imperfection, and be open to learning from those who have traveled the path before you.
With perseverance and the right strategy, you can create a profitable business while making a difference in the lives of others.