December can be a tricky time for online business owners. With most products being digital and not easily wrapped up and put under the tree, it can be difficult to generate sales during the holiday season. However, with the right strategy, you can still have a successful month!
By understanding what your audience wants during this time and aligning your goals with theirs, you can create a strategy that benefits both you and your customers.
Tune in to hear Heather’s approach of giving back to her community by offering a 25-day series of free resources, which helps to build relationships and warm up her audience for future sales.
She also highlights the benefits of planning for the upcoming year during December and shares her experience of launching her membership program during this time.
- (02:45) Heather’s strategy for handling December as an online business owner
- (06:15) Providing support and building relationships; 25 days of freebies
- (12:35) Warming the community for a membership launch after Christmas
- (14:00) Taking advantage of the post-holiday fresh start mindset
- (16:25) Advice for showing up and serving your audience during the holiday season
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Behind the Scenes: A December Strategy for Online Business Success
Tis the season for spreading joy, and today Heather talks about how you can navigate the unique challenges and opportunities that December brings for your online business.
We all know that December is a tricky time for online businesses, especially when your products are primarily digital. While many businesses are focused on physical products that are easily gift-wrappable, digital product owners face the challenge of finding ways to meet the seasonal needs and desires of their audience.
Understanding Your Audience’s Needs
Heather highlights the importance of understanding what your audience wants and needs during this time. Recognizing that her community desires support and engagement, even amidst the holiday chaos, she finds ways to provide that personalized touch.
Balancing Work and Personal Life
As a mother of two young children, Heather emphasizes the importance of not only meeting the needs of her business but also prioritizing time with her family during this special season.
Her approach is a testament to the flexibility and freedom that comes with being your own boss.
Planning for the Future
Heather shares her unique approach to planning for the next year during December, a time when many entrepreneurs are winding down.
By taking the opportunity to plan for the future, she sets herself up for success in the year ahead.
Giving Back to Your Community
One of the standout strategies Heather employs is her “25 Days of Freebies” series. She shares her approach to giving back to her community through a daily dose of free resources, building warmth and engagement to prepare for a successful launch in the new year.
Heather’s approach isn’t just about giving freebies; it’s about strategically warming up her audience for an upcoming membership launch.
By nurturing her community throughout December, she’s creating a receptive atmosphere for her sales pitch that feels more like a genuine invitation than a hard sell.
While Heather’s strategy may seem intensive, it’s important to note that it’s not just about the quantity of freebies, but the quality of engagement and the genuine value she adds to her community during a time of year that’s often characterized by consumerism and sales pitches.
Heather’s approach is a reminder that December isn’t just a time to push sales—it’s an opportunity to nurture relationships with your audience and provide genuine value.
By understanding the wants and needs of your community and finding ways to support them, you can turn December from a challenging time into a rewarding one for both your business and your audience.