39: Copywriting Tips and Strategies for Beginners with Lindsay Roberts
Lindsay Roberts is a dynamic Quiz Funnel Strategist committed to putting more money into the hands of more female founders, one quiz funnel at a time. She combines her digital marketing and copywriting expertise with a deep understanding of quiz funnel mechanics to create personalized, practical strategies that drive email list growth.
Lindsay believes in the power of quizzes as a tool for customer engagement, deep audience insights, and enabling female-led businesses to customize their offerings more effectively. Her strategies are designed to amplify her clients’ reach, ensuring their message sings to the right audience at the right time.
In this episode, Lindsay shares her journey from the classroom to building her own online copywriting business.
Learn about the power of storytelling in copywriting, the strategic use of quizzes to engage your audience, and how to write effective copy that will nurture and convert leads.
Lindsay also emphasizes the importance of working on your mindset and explains why messy action always wins!
Connect with Lindsay Roberts:
Key Takeaways:
- (02:50) Lindsay’s background and transition from teaching to online business
- (05:40) Explanation of copywriting and Lindsay’s pivot to focus on copywriting
- (07:10) Lindsay’s specialization in quiz strategy and building quiz funnels
- (13:50) Pitching to clients and the importance of mindset
- (23:00) The role of storytelling in copywriting
- (29:00) Tips for getting started with copywriting
- (32:25) When to consider using quizzes to build your email list
- (37:55) Benefits of segmenting your audience with quiz results
- (41:00) Embracing the messy of entrepreneurship
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The Art of Quiz Funnels and Copywriting for Online Business
In this episode, Heather sits down with former educator turned online business maven, Lindsay Roberts.
Lindsay shares her transformative journey from the classroom to the competitive world of copywriting and how she carved out a niche with quiz funnels that skyrocket client engagement.
Understanding Copywriting
When Lindsay Roberts opted to pivot from digital course creation to copywriting, she directed her expertise towards a skill integral to business success: effective communication.
Copywriting is the art of crafting persuasive messages across various platforms, from social media posts to extensive email campaigns. It’s the persuasive voice that compels a potential customer to take action.
The Impact of Networking and Outreach
Lindsay’s business growth strategies are rooted in active networking and outreach, using Instagram DMs, sending cold emails, and maintaining a presence on platforms like Upwork.
The personal touch in these methods demonstrates the power of connection, even in a digital space.
Cultivating A Growth Mindset
Host Heather underlines the significance of cultivating a positive mindset. Entrepreneurship is as much about attitude as it is about strategy.
Shifting the mindset from a fixed to a growth-oriented one can propel business owners beyond their perceived boundaries.
Building and Nurturing Customer Trust
Lindsay emphasizes the nurturing aspect of copywriting before jumping to sales.
By focusing on relationship building, businesses position themselves as trustworthy guides rather than mere vendors.
This involves integrating storytelling, which resonates with audiences on a deeper level.
Differentiating Sales Copy
A pertinent focus area is distinguishing the sales copy on a sales page, designed for high conversion, from the more narrative-driven copy seen in emails and social media.
It’s imperative to tailor content according to the platform and purpose, with sales pages often requiring a long-form approach to address various buyer personas and concerns.
Collecting and Leveraging Customer Stories
To boost conversion rates, Heather points out the value of collecting customer stories. Credible testimonials serve as powerful social proof that can sway potential customers who see the positive experiences of others.
The Strategy Behind Quizzes
Moving into the realm of quiz funnels, Lindsay elaborates on their strategic implementation. Notably, quizzes are introduced after a business has established a validated offer to ensure they are designed in alignment with existing marketing strategies.
From Done-for-You to Do-It-Yourself
Lindsay’s upcoming digital course aims to demystify the process of crafting engaging quizzes, making them more accessible to up-and-coming online business owners.
As an advocate for female entrepreneurs, she sees quizzes as an empowering tool to enhance marketing strategies effectively.
Advice for Teachers Turned Entrepreneurs
Teaching skills can be repurposed effectively in the business arena, with quizzes cited as a prime example.
The demand for custom quiz building is on the rise, with user-friendly software like Interact simplifying the process.
Embrace the Journey
Lindsay offers sage advice for teachers transitioning to business: focus on mindset shifts and accept the inherent messiness that comes with starting something new.
She stresses the importance of personalization when reaching out to clients and the impactful role mindset plays in successful pitching.
Lindsay Roberts’ journey from teaching to thriving as a specialized copywriter and quiz strategist is a powerful testament to the potential of leveraging one’s unique skills in the online business world.
Her strategic approaches to copywriting and her focus on quizzes have not only differentiated her skills but also provided tangible value to other business owners looking to make an impact.
What will you do with your teacher skills?