56: What to Send to Your Email List
By now you’re probably aware that building and nurturing an email list is important for the growth and stability of your online business. But what should you actually be sending to your email list?
In this episode, Heather gives advice on what to email your audience, including sharing stories, offering tips, and providing free resources. She also touches on the necessity of staying authentic, celebrating unsubscribes as part of the process, and effectively managing your list in order to maintain engagement and drive business growth.
Key Takeaways:
- (02:50) Strategies for consistent engagement
- (04:20) Creating quick and simple emails
- (07:55) Offering freebies to your list
- (13:40) Handling unsubscribes positively
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Simplifying Email Marketing: What to Send and How to Stay Consistent
Your email list can be your most valuable asset. But what exactly do you email this list you’re building?
In this episode, we’ll discuss actionable strategies for effective email marketing.
Why an Email List is Your Most Valuable Business Asset
An email list allows you to connect directly with your audience, maintaining a level of personalization and engagement that social media platforms simply can’t offer.
Your email list isn’t just a collection of names and addresses; it’s a community of people who have shown interest in what you have to offer.
Consistency is Key
One of the most significant mistakes new online business owners make is inconsistent communication. When you show up consistently for your audience, you maintain their interest and trust.
Whether it’s a quick tip, a personal story, or a valuable freebie, your emails keep your audience engaged and looking forward to hearing from you.
What to Send Your Email List
Knowing what to send can be tricky, especially if you’re just starting out. Heather provides several practical ideas that can help you keep your email content fresh and engaging.
1. **Share One Quick Story:** Utilize personal stories, particularly those related to your business or teaching experiences. Sharing stories isn’t just about being relatable; it’s about building a personal connection with your audience. Keep a note on your phone to jot down story ideas as they come to you.
2. **Ask a Question:** Questions are a great way to encourage interaction. A simple “Has this ever happened to you?” can lead to a line of communication where your audience feels comfortable sharing their experiences and feedback.
3. **Provide One Quick Tip:** Instead of overwhelming your audience with a list of tips, send out single, actionable tips in each email. This way, your content becomes manageable and easier to digest. You could share a practical teaching tip or a productivity hack – something that provides immediate value.
Creating Freebies that Add Value
Heather underscores the importance of adding value through freebies.
These can be simple, actionable, and directly related to your audience’s needs. For instance, a one-page cheat sheet or a printable activity can be incredibly useful to them.
Not only do these free resources show that you value your subscribers, but they also serve as a means to keep your audience engaged and coming back for more
Refresh Past Freebies
Another great strategy is to reintroduce your past freebies.
Perhaps you’ve updated the content or added new information. Let your audience know about these updates and provide them with a fresh link.
This not only adds value but also reminds your audience of the useful resources they have access to.
Celebrate Unsubscribes
It might sound counterintuitive, but don’t fear the unsubscribes. As Heather mentions, each unsubscribe is a way to “clean your list” for those who are truly interested and engaged with your content.
A refined, engaged list is far more valuable than a large, disinterested one.
Email Marketing as a Revenue Generator
Your email list can become a significant revenue generator.
By nurturing your list, you can guide your subscribers through a journey that may ultimately lead to a purchase. Whether it’s a course, a membership, or a special offer, your emails can build anticipation and excitement around your products or services.
Consistency, valuable content, and engagement are the pillars of a successful email strategy.
It doesn’t need to be complicated.
Keep it simple, keep it valuable, and most importantly, show up for your subscribers. They will appreciate your effort and reciprocate through engagement and loyalty.