66: How to Guarantee Your Digital Course Will Sell
Imagine spending months creating a digital course, only to see it sit with zero sales. This can be disappointing and financially draining. The good news is that there’s a smarter way to go about it!
Heather shares a strategy to ensure that your digital course has customers before you create it, by pre-selling the course.
The process involves outlining the course content, creating a sales page, and selling the course based on the promise of a live, interactive experience. Listen now and get started on your course creation journey today!
Join Amy Porterfield’s Course Confident Bootcamp
Key Takeaways:
- (02:10) Why a digital course is great for teachers
- (05:15) Validating your course idea through pre-selling
- (12:55) Creating and delivering your course
- (15:10) Focusing on key projects and being efficient with your time
- (17:00) Creating a course with Amy Porterfield’s guidance
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How to Successfully Pre-Sell Your Digital Course
Imagine dedicating two months of hard work to create a digital course, only to find that no one buys it.
Heather breaks down how she’s avoided this scenario and how you can ensure your digital course is a hit from the get-go.
As educators, we have unique advantages in the online learning space, and this podcast episode highlights how to capitalize on them.
Why Digital Courses Are Perfect for Teachers
- Structured Instruction: We know how to break down complex subjects into digestible segments.
- Engagement: Experience with keeping students engaged through various teaching methods.
- Adaptability: Ability to modify teaching strategies based on the diverse needs of students.
Teachers already have a leg up in the digital course creation process because of these strengths.
The Art of Pre-Selling Your Course
Pre-selling is a strategy that allows you to gauge interest and generate revenue before actually creating the full course. Heather swears by this method and explains how it’s helped her avoid wasted efforts.
Here’s a step-by-step guide to pre-selling your digital course:
1. Ideation and Framework
Start by identifying a topic you know well and can teach effectively. Create a rough outline or framework with key points you want to cover.
2. Sales Page Creation
Design a compelling sales page that outlines the benefits and key takeaways of the course. Be transparent about the fact that the course will be created with the involvement of the enrolled students.
This transparency builds trust and sets clear expectations.
3. Marketing and Launch
Promote your course through various channels like email newsletters, social media, and blog posts. Heather recommends using a challenge or webinar to warm up your audience, helping them get to know your teaching style before making a purchase.
4. Set a Minimum Viable Enrollment
Determine a target number of students you need to validate the course. If you don’t meet this threshold, consider refunding the money and re-evaluating your approach.
Creating Content on the Fly
Once you have validated your course through pre-selling, the real work begins. This phase might seem daunting, but Heather offers some practical advice:
Prioritize Your Main Project
Make creating your course your primary focus. When Heather was developing the Teacher Biz Blueprint, she concentrated solely on the course for 8 weeks, minimizing distractions and ensuring quality content delivery.
Efficient Content Creation Techniques
Heather utilized voice-to-text technology to quickly draft her lesson content, later organizing it into slides and lesson plans. Whether you’re comfortable on camera or prefer using slides, the focus should be on delivering valuable, high-quality content.
Leveraging Expert Knowledge
For those new to digital course creation, Heather highly recommends learning from experts like Amy Porterfield. Through Amy’s $47 bootcamp, aspiring course creators can gain valuable insights into:
- Choosing a Topic
- Pricing Strategies
- Course Structure
- Audience Growth
Join Amy Porterfield’s Course Confident Bootcamp
Use the link above to sign up and access Heather’s bonuses which includes her time-blocking system for managing a business while raising kids, as well as an exclusive behind-the-scenes look at her own business journey.
If you’re ready to break free from the traditional classroom and build a profitable online business, there’s no better time to start than now. Leverage your teaching skills, embrace pre-selling strategies, and utilize expert resources to create a successful digital course.