118: How to Bundle Products for a Quick and Easy Flash Sale
Imagine bringing in over 100 sales in 2 days with less effort than a Sunday lesson plan.
Heather gives a behind the scenes look at a quick flash sale she ran using two of her best selling resources from Kindergarten Ready: the Ultimate Alphabet Learning Kit and the Ultimate Numbers Learning Kit, bundled as the “Back to School Bundle.”
She shares how she pulled it all together by creating a simple sales page, polishing the copy with a little help from ChatGPT, and scheduling a few emails. The whole process took just 2.5 hours and brought in 112 sales!
Hit play and learn why repurposing what you’ve already created can be an easy win for quick results, and how you can use the same approach without adding extra stress to your plate!
Key Takeaways:
- (02:45) Creating the “Back to School Bundle”
- (03:40) Setting up the sales page and creating an email marketing strategy
- (06:10) Executing the flash sale
- (08:15) Sale results and future sales strategies
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Turn Your Existing Products Into a Seasonal Bundle That Sells
Expand your impact, multiply your sales, and cut your workload with one simple strategy.
The Flash Sale Strategy: Keep It Simple
For Heather, creating her “Back to School Bundle” flash sale was simply a matter of combining her two bestselling early education resources—a kit for teaching the alphabet and one for teaching numbers.
These products already existed, were frequently bought together, and could be easily branded under a relevant seasonal theme.
Steps to Set Up the Flash Sale:
- Bundle Existing Products: Choose products that work well together and solve related problems for your audience.
- Create a Themed Offer: Heather used “Back to School” branding to tap into a timely need among parents and teachers.
- Leverage Old Resources: She duplicated an old sales page and tweaked it, using AI tools like ChatGPT and existing email draft templates to speed up the process.
- Write & Schedule Emails: The entire campaign was anchored by a structured email sequence—three emails on day one, four on day two—sent at strategic times.
- Add an Order Bump: To increase the cart value, she offered a related product during checkout.
Despite describing her approach as “slapped together,” the results spoke for themselves. By spending just two and a half hours (largely thanks to having already-created assets to reuse), she achieved quickly what would normally take days of traditional prep work.
Why Bundling Works—And How You Can Use It
Bundling not only increases the perceived value for your customers, but it also taps into the real-world buying habits of parents and teachers looking for comprehensive solutions. By giving the bundle a timely spin (i.e., “Back to School”), Heather made her offer feel urgent and relevant.
Actionable Steps for Your First Bundle Sale:
- Review your product catalog and find natural pairings.
- Give your offer a name that matches a season, event, or trending need.
- Recycle and tweak previous marketing materials—emails, landing pages, graphics—don’t start from scratch every time.
- Write a sequence of emails focused on solving your audience’s current problems and motivating quick action.
- Schedule strategically for maximum exposure during your flash sale window.
The Power of “Done Once, Used Forever”
One of Heather’s golden business rules? Work you do once can serve you again and again.
Each product, sales page, and email sequence becomes an asset for the next sale or promotion.
Even if your first flash sale doesn’t bring in triple-digit sales, you’re building your business toolkit for the future.
If you’re already sitting on great resources, consider how you might bundle or reframe them for a flash sale. Even five or ten extra sales can be meaningful, especially given how little time you might need to prepare.
As Heather’s experience shows, the most important step is to get started—perfection is not required.
And if you’re brand new to the idea of starting your own teacher business, grab the Free Teacher Biz Starter Guide for step-by-step help to launch your journey.