130: How a Fun Reading Method Became a Business Helping Kids Learn to Read with Stefanie Hohl
Stefanie Hohl is the creator of ABC See, Hear, Do, an innovative phonics program that helps kids learn to read through movement and fun.
As a literacy advocate, author, and educator, she has helped thousands of children develop a love for reading. Stefanie is passionate about making learning engaging, especially for active kids.
In this episode, Stefanie shares how her son’s struggle with learning to read inspired her to create a reading method that worked so well she knew other families needed it too.
What began as one book has grown into a seven-book series, a line of supplemental materials, and a business that’s helped thousands of kids feel confident picking up a book for the first time.
She also talks about imposter syndrome, the power of growing slowly, and how working with a business coach gave her the confidence she didn’t even know she was missing.
Now she’s expanding her reach into teacher development, applying to conferences, and gearing up to use LinkedIn and video content to grow even more.
If you’ve ever wondered whether your teacher skills could become a business, Stefanie’s story is proof that your ideas matter and that slow, steady growth can take you farther than you think!
Key Takeaways:
- (02:20) How teaching her own child sparked a full business idea
- (04:30) Why movement-based learning works and the problems Stefanie set out to solve
- (06:15) Digital vs. physical products
- (09:30) How Instagram and social media helped her find her audience
- (11:00) Overcoming imposter syndrome and mindset struggles
- (15:55) Stefanie’s next big push: LinkedIn and speaking opportunities
Connect with Stefanie Hohl:
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Helping Kids Learn to Read: Lessons from Stefanie Hohl on Building a Profitable Business with Physical Products
Stefanie shares her unique journey from stay-at-home mom and children’s book writer to successful education entrepreneur, helping families and now teachers teach children how to read—using movement, fun, and physical products.
From Mom to Creator: Finding Inspiration in Everyday Life
Stefanie Hohl’s business grew organically from the needs of her own family. While teaching her youngest to read, she realized that existing methods weren’t working—especially for active, wiggly kids.
Drawing from her master’s in curriculum instruction and a passion for children’s storytelling, Stefanie created a reading method that was simple, movement-based, and parent-friendly.
Her initial expectation was modest: publish one book and call it good. But once that book resonated with other parents—and they asked for more—the business took off.
Ten years later, she offers seven books and multiple supplemental materials, proving that everyday frustrations can spark products that meet real needs.
Physical vs. Digital Products: What Preschool Parents Really Want
While many teacher entrepreneurs start with digital resources, Stefanie Hohl soon discovered that her audience—parents of preschoolers—preferred tangible products.
Despite beginning with digital versions, real-world feedback drove her to self-publish hard copies of books and flashcards. Parents didn’t want the hassle of printing, cutting, and laminating; they wanted ready-to-use materials.
This shift wasn’t without its challenges: printing requires upfront investment, product storage, and risk (mold in the basement taught hard lessons!). But for her audience, the extra work paid off—a key takeaway for anyone considering a physical product business.
Marketing That Works: Meet Your Customers Where They Are
When it comes to finding buyers, Stefanie Hohl’s strategy was simple but smart: “Where are the moms of preschoolers hanging out right now?”
Back in 2018, Instagram was the hotspot. Today, TikTok’s influence is growing, but the principle remains the same. Instead of choosing platforms based on personal preference, Stefanie followed her audience—and saw real engagement and growth.
She also expanded her marketing through podcast appearances, conferences, and professional development opportunities.
As algorithms shift and platforms evolve, diversifying outreach is essential.
Taking Strategic Risks: Start Lean, Grow Slow
For aspiring entrepreneurs, Stefanie advises starting slowly.
Lacking a big budget, she grew her business incrementally—validating digital products before investing in physical inventory.
This approach reduced risk, built confidence, and created a sustainable foundation.
Many new business owners dream of rapid growth, but Stefanie’s measured strategy ultimately led to longevity and flexibility.
Overcoming Mindset Blocks: Believe in Yourself
Like many teachers turned business owners, Stefanie Hohl grappled with imposter syndrome and doubts about her business acumen. Her breakthrough came from working with a business coach—investing not just in strategy but in self-confidence.
She learned that overwhelm is normal and gained the validation she needed to push forward.
Both Heather and Stefanie emphasized how common mindset hurdles—imposter syndrome, perfectionism—are in the entrepreneurial journey.
Hearing these struggles voiced by others is a powerful reminder: you’re not alone, and confidence can be cultivated.
Building a Community: Supporting Customers and Freelance Moms
Reward extends beyond sales: Stefanie treasures the stories from parents whose children learned to read with her materials.
Additionally, she’s built a small team of freelance moms—offering flexible, rewarding work and creating a supportive community.
Looking Forward: LinkedIn, Education Conferences, and New Challenges
What’s next for Stefanie Hohl?
She’s pushing outside her comfort zone by creating video content for LinkedIn and seeking out speaking gigs at teacher conferences and summits.
Her materials, while designed for parents, also serve educators—broadening her impact and reach.
Stefanie’s Top Advice for New Biz Owners:
- Learn everything you can about business—even if you’re starting from scratch.
- Build your confidence (you’re not alone if you feel overwhelmed!).
- Don’t be afraid to grow slowly and intentionally—fast isn’t always better.
Whether you focus on digital or physical products, the key is identifying your audience’s needs, validating your ideas, and believing in your unique skills.
If you’re ready to explore your own entrepreneurial path, start with the Teacher Biz Starter Guide.