As CEO and Founder of Tracy Beavers Coaching, Tracy has a proven track record in marketing, sales, and business growth.
With 20 years of experience, she has helped hundreds of entrepreneurs with everything from overcoming the fear of sales to growing their business visibility through organic marketing strategies.
In this conversation, Tracy shares her experience of starting an online business and the challenges she faced along the way. From offering one-on-one coaching to creating online courses, get a glimpse of the evolution of Tracy Beavers Coaching.
Learn how to overcome mindset blocks, embrace the learning curve, and prioritize email marketing for sustainable growth.
Through patience and consistency, as well as leaning on a support system of like-minded individuals, you can navigate the challenges and seize the opportunities that lie ahead in your business journey!
Connect with Tracy:
- (02:31) Tracy’s experience getting started in the online business space
- (06:10) The evolution of Tracy Beavers Coaching
- (09:10) Visibility and email list building
- (13:25) Course creation vs one-on-one coaching
- (15:30) Overcoming mindset blocks and building connections
- (20:18) Choosing to work 40+ hours a week
- (24:12) Procrastination, avoidance, and hiring out
- (25:54) Why patience and consistency are so important for business growth
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Harnessing the Power of Email Lists: Tracy Beaver’s Guide to Business Visibility and Growth
In the world of entrepreneurship, it is not uncommon to face challenges and uncertainties. This is especially true when transitioning from a traditional career, like teaching, to building an online business.
In this episode of the Teacher Biz Podcast, host Heather O’Donnell interviews Tracy Beavers, an accomplished business and sales coach, who shares her journey of leaving the teaching profession and successfully navigating the online business world.
Tracy’s story is an inspiration for those looking to step outside the confines of a traditional job and explore the limitless possibilities of entrepreneurship.
Navigating the Loneliness and Doubts
Leaving the teaching profession can be a daunting decision, often accompanied by fears of not being hired again. However, Tracy discusses the importance of finding like-minded entrepreneurs who can offer guidance and support during this transition.
Entrepreneurship can be a lonely journey, particularly when those closest to you don’t fully understand your ambitions. By surrounding yourself with a supportive community, doubts and insecurities can be managed more effectively.
Beyond the Classroom: Leveraging Teaching Skills
Tracy candidly shares her experience feeling limited by the focus on test scores as a teacher. In hindsight, she wishes she could have advised her younger self about the vast range of possibilities outside the classroom.
Recognizing the potential to leverage her teaching skills and the power of the internet, Tracy embarked on a journey to make a greater impact beyond traditional teaching.
The Learning Curve
With initial excitement, Tracy assumed that building an online business would be easy, given her experience in person-to-person business building. However, she quickly realized that online networking and marketing required a different approach.
Terms like funnels and lead magnets were initially overwhelming, but Tracy pushed through the learning curve. She now offers valuable insights and strategies to help others understand and navigate the online business landscape effectively.
Building Your Business
Tracy’s journey highlights the importance of constantly evolving and adapting.
Initially, she focused on one-on-one coaching, utilizing her personal network for referrals. This helped her gain a deep understanding of her ideal clients’ needs.
As her business expanded, Tracy has added online courses to her offerings, which provide scalability and the ability to reach a broader audience.
The Power of Email Lists
One aspect that Tracy emphasizes throughout the episode is the importance of building an email list. All actions in business should aim to grow this list, which serves as a foundation for generating revenue.
Tracy shares strategies to attract people to join email lists, such as social media posts, promoting a free Facebook group, and offering free downloads.
It is essential to consider the call-to-action in every aspect of the business, including personal Facebook profiles.
Overcoming Mindset Blocks
Tracy’s journey also highlights the common mindset blocks faced by entrepreneurs. Worries about business success, making money, and creating the right product are prevalent.
As a business and sales coach, Tracy provides weekly trainings to address these mindset blocks and encourages entrepreneurs to give themselves grace and patience.
Consistency and taking one step at a time are key to achieving business goals.
Success Takes Time
Tracy acknowledges that building a successful online business takes time and effort. It is crucial to be realistic and understand that overnight success stories are rare.
Impatience and inconsistency often hinder growth. Tracy advises staying focused, being patient, and doing the next right thing.
With persistence and determination, success is attainable.
Tracy Beavers’ journey from a career in teaching to building a thriving online business offers valuable insights and inspiration. Her story reminds us that overcoming challenges and embracing new opportunities is possible with the right mindset, support system, and dedication.
Whether you are an educator yearning for greater impact or someone seeking to leverage their skills in a new way, Tracy’s experiences serve as a guiding light on the path to building a successful online business.
Remember, success takes time, patience, and consistency, but the rewards of creating a business that aligns with your passions are immeasurable.