Avoiding the task of starting and growing an email list is a common mistake that a lot of new business owners make, simply because they don’t realize how important an email list actually is!
In this episode, Heather shares her own experience of how her email list (now consisting of 130,000 subscribers) has been the secret sauce in her business. She also highlights the potential pitfalls of relying solely on social media platforms and third-party platforms like Teachers Pay Teachers.
Building an email list is a key component that provides stability, helps build relationships with customers, and establishes credibility within the online business community.
By focusing on growing your list, you create a direct line of communication with your audience, ensuring a stable income source and the ability to easily promote new products and services.
Don’t miss out on the opportunity to build a solid foundation for your business. Tune in to learn more about why you need to start growing an email list from day one!
- (04:39) Creating a solid foundation for your business
- (08:35) Building relationships with your community
- (10:00) How often you should email your list
- (11:31) Utilizing Facebook Ads to grow your list
- (12:55) How an email list provides stability and credibility for your business
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Building an Email List: The Secret to a Profitable and Fulfilling Teacher Biz
In the digital age, where social media platforms continuously evolve and algorithms change, it is essential for teacher entrepreneurs to focus on building an email list from day one of their business.
In this episode of the Teacher Biz Podcast, Heather explores the importance of cultivating an email list to establish a solid foundation for a thriving and sustainable business. Heather shares her personal journey and explains why relying solely on social media or third-party platforms may hinder long-term success.
Let’s delve into the reasons why building an email list is crucial for teacher entrepreneurs.
Stability in an Unpredictable Landscape
One of the main benefits of an email list is the stability it offers in an ever-changing online environment. Social media algorithms can shift, leading to a sudden decline in reach and engagement for businesses that rely heavily on these platforms.
By having an email list, teacher entrepreneurs are not solely dependent on social media for connecting with their audience. They have a direct line of communication with their subscribers, ensuring that their message will reach them consistently.
Protection Against Algorithm Changes
Heather highlights the potential downside of relying too heavily on social media platforms. She recounts instances where businesses suffered a significant decrease in revenue due to unforeseen algorithm changes. This serves as a reminder that what works today may not be effective tomorrow.
By building an email list, teacher entrepreneurs safeguard their businesses against the whims of social media algorithms. They have control over their communication and can adapt their strategies accordingly without facing a substantial setback.
Building a Business on Your Own Terms
Rather than relying on third-party platforms, such as Teachers Pay Teachers, building an email list allows teacher entrepreneurs to establish their businesses on their own terms.
Having a direct line of communication with their audience gives them the freedom to create their platform, customize their content, and maintain full control over their business strategies.
Creating a Personal Connection
An email list enables teacher entrepreneurs to establish a personal connection with their subscribers.
By having direct access to their inbox, entrepreneurs can nurture relationships, build trust, and provide valuable content directly to their audience. This personal touch sets them apart from the noise on crowded social media platforms and fosters a stronger connection with their community.
Potential for Greater Impact
Building an email list empowers teacher entrepreneurs to make a greater impact beyond the walls of their classrooms. By leveraging their teaching skills and combining them with the opportunities provided by the internet, they can reach a wide audience, help thousands of families, and make a limitless impact.
An email list becomes the conduit through which teacher entrepreneurs can share their expertise, resources, and insights to inspire and support educators around the world.
By prioritizing the growth of an email list from the outset, educators-turned-entrepreneurs can establish a solid foundation for their business.
With an email list, they gain stability, protect their business from algorithm changes, and maintain control over their strategies. Moreover, cultivating an email list allows teacher entrepreneurs to foster personal connections, reach a wider audience, and make a lasting impact in their field.
So, if you’re just starting out or looking to enhance your business growth, start growing your email list today and unlock the endless possibilities that lie beyond the confines of traditional teaching.