Beth Anne Schwamberger is the founder of Brilliant Business Moms. She’s passionate about helping women build their businesses in the margins, so they can spend more time with their families.
She loves teaching Facebook Ads and providing quick and easy tools like sales page and ad templates to make life easier for online business owners.
In this conversation, Beth Anne explains how Facebook Ads are a powerful tool used for reaching potential customers. She shares success stories from her students in various niches who have used ads to quickly get in front of their ideal customers and ultimately grow their businesses.
Beth Anne also explains the potential of ads for teachers starting online businesses and the ability to create products that cater to individual needs.
If you’re curious how Facebook ads can be a game-changer for business growth, don’t miss this episode!
Connect with Beth Anne:
- (03:00) Beth Anne’s backstory of starting the Brilliant Business Moms podcast
- (06:05) The power of ads in reaching potential customers
- (07:45) The control and speed of results with ads compared to organic strategies
- (17:10) Using organic social media to test content for ads
- (18:45) Starting with a small ads budget
- (21:20) Investing in ads instead of buying more courses
- (23:00) Brilliant Ads Bootcamp
- (25:45) Having time to pursue new passions
Join the Brilliant Ads Bootcamp!
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Unleashing the Power of Digital Advertising: How to Use Ads to Grow Your Teaching Business Successfully
In today’s episode, we have a special guest joining us – Beth Anne Schwamberger. Beth Anne is an experienced online business owner and educator who has discovered the power of utilizing ads to grow her business.
She shares her insights and strategies for using online advertising to reach potential customers and achieve remarkable success.
Join us as we dive into the world of ads and learn how teachers can leverage their skills and experiences to create thriving businesses outside of the traditional classroom.
The Limitations of Endless Courses
As passionate lifelong learners, it’s not uncommon for teachers to invest in various courses. However, buying course after course without taking meaningful action can lead to a waste of time and resources.
Beth Anne emphasizes the importance of putting knowledge into practice and advises teachers to step beyond the realm of continuous learning and focus on practical implementation strategies.
Moving From Organic Strategies to Paid Advertising
Initially, Beth Anne immersed herself in Instagram strategies and took Instagram courses to grow her business. However, she found the constant liking, commenting, and engaging on the platform to be unnatural, stressful, and far from enjoyable.
Seeking a more effective and efficient approach, she decided to dive into ads.
From Pinterest to Facebook: Achieving Success through Online Advertising
Beth Anne’s initial foray into advertising began with promoted pins on Pinterest when they were still a relatively new concept in 2015. She soon realized the potential and effectiveness of Pinterest ads in selling her planner.
Encouraged by her success, she ventured into Facebook ads to promote her Pinterest course, eventually spending $20,000 a month on advertising.
This step demonstrated the direct impact and ROI that paid advertising can have on a business’s growth trajectory.
Harnessing the Power of Online Advertising
Beth Anne suggests that for those with lower budgets, organic social media can be a valuable tool. However, she advocates for utilizing the best content from organic efforts and turning it into advertisements.
Setting up the pixel correctly and optimizing for the desired outcomes, such as leads or purchases, is crucial. She emphasizes the need to have a solid sales page and product before venturing into paid advertising.
Starting with a small budget of $10 or $20 a day is possible when running ads. It’s all about finding the right strategy for your product and budget, as highlighted by real-life success stories shared in the episode.
And don’t forget to check out the free boot camp. It’s an excellent resource for mastering essential business elements before diving into the world of paid advertising.
By moving away from an over-reliance on organic strategies, harnessing the power of ads, and implementing proven marketing techniques, educators can unlock new channels of business growth and make a lasting impact on the lives of their students, both in and out of the classroom.
Step outside the comfort zone of endless courses and explore the world of paid advertising to elevate your teaching career and create a thriving business.