People connect with people, not polished robots.
If you’re struggling to build a community and create deeper relationships with your customers, this is the episode for you!
Heather shares strategies that have worked well for her in building valuable relationships with her own customers in both Kindergarten Readiness and Teacher Biz. She emphasizes the need to genuinely care about the people you serve, to communicate with them regularly, and to show up as your authentic self.
Building relationships with customers not only helps establish trust and loyalty but also allows for a greater impact and success in your business!
- (02:43) Importance of building relationships with your customers and community
- (04:25) Strategies for taking action to build the relationships
- (10:00) Staying top of mind and talking to your community often
- (12:30) Showing up as yourself and overcoming fear of being on camera
- (17:40) Remembering it’s not about you, it’s about helping others
- (19:45) Building know, like, and trust with your customers
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Caring for Your Customers: Building Genuine Relationships in the Online Space
Building strong relationships with your customers and community is crucial for the success of your teacher business.
In this episode of the Teacher Biz Podcast, host Heather O’Donnell shares her strategies for cultivating deep and valuable connections with her audience.
The Know, Like, and Trust Factor
In order for customers to invest in your business, they need to feel a connection with you. This is achieved through building the know, like, and trust factor.
When customers can relate to you as a person and feel a connection with your brand, they are more likely to choose your products or services over competitors.
Heather highlights the importance of genuinely caring about the people you serve and their desired goals. By demonstrating your genuine care and understanding, you establish a solid foundation for building relationships.
One of the key ways to build relationships with your community is by engaging in consistent and meaningful communication.
Heather emphasizes the value of talking to your audience regularly through various channels, such as email, social media, and podcasts.
By actively listening to their concerns, challenges, and desires, you gain insights into their lives and can better align your business offerings to meet their needs.
This communication not only helps you establish a connection with your audience but also positions you as a trusted authority in your niche.
Authenticity is a vital ingredient in relationship building. Your customers and community want to connect with real people, not with polished, unrelatable personas.
It can be challenging to be yourself online, but by embracing your quirks, silliness, and imperfections, you create a genuine persona that resonates with your audience.
Showcasing your true self allows customers to see slivers of themselves in you and fosters a deeper connection based on relatability. Additionally, don’t be afraid to turn on your camera and show your face, as this further reinforces your authenticity.
Building strong relationships with your customers and community is a cornerstone of a successful teacher biz.
By focusing on the know, like, and trust factor, maintaining effective communication with your audience, and embracing authenticity, you can cultivate deep and valuable connections.
These relationships not only enhance customer loyalty but also contribute to your business’s growth and success.
Remember, in the digital world, personal connections are the key to making an impact and creating a business that brings both fulfillment and financial stability.