23: Simple & Scrappy Marketing Strategies that Convert with Kerry Beck
Kerry Beck helps moms (or dads or any adult) find ways to make money online. This enables moms to give their kids a solid financial education by choosing the best online business for their family. She offers step-by-step help to building a blog, creating digital products, as well as setting up marketing funnels and email sequences.
In this conversation, Kerry shares her journey from public school teacher to starting her own online businesses in the homeschooling niche.
She emphasizes the importance of pressing into your fears and taking action, rather than getting stuck in analysis paralysis. She also highlights the power of building relationships with your audience and the value of consistency in your business efforts.
Learn Kerry’s simple tips for email marketing and list building, including the use of lead magnets and tripwires. Her scrappy strategies and focus on providing immense value to her audience have helped her build a profitable business and create the freedom and flexibility she desires!
Connect with Kerry Beck:
Key Takeaways:
- (02:55) Kerry’s background as a teacher and transition to homeschooling
- (09:00) Evolution from ebooks to courses
- (11:50) Streamlining content and utilizing a Facebook group for weekly content
- (13:40) Effectiveness of email marketing compared to social media
- (16:35) Strategies for building an email list and using lead magnets
- (19:10) Utilizing Pinterest for driving traffic and SEO strategies
- (24:10) Using a tripwire to monetize your email list
- (27:30) Advice for those starting a business
- (37:00) Having a bigger “why” for starting a business
- (40:40) Tips for time management
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The Power of Consistency: Small Steps for Growing a Successful Teacher Biz
In this episode, our host Heather is joined by the phenomenal online entrepreneur Kerry Beck.
Kerry shares her invaluable insights on email marketing strategies, how to effectively build and monetize an email list, and the importance of consistent effort in growing a successful business.
Creating Urgency with Flash Sales
Kerry Beck kicks off the conversation by highlighting the power of generating urgency through flash sales in email marketing campaigns. She suggests offering exclusive 48-hour flash sales to create a sense of urgency among customers.
By leveraging this tactic, businesses can motivate their subscribers to take prompt action, resulting in increased conversions and sales.
Thrivecart: The Ultimate Shopping Cart Solution
As Heather and Kerry delve deeper into the discussion, they both unanimously agree that Thrivecart is a top-notch tool for shopping carts and marketing funnels.
Kerry explains how she utilizes Thrivecart to implement bumps, upsells, and downsells in her online business. These strategic offers not only enhance the customer purchasing experience but also provide opportunities for increased revenue generation.
Building Relationships and Establishing Trust
Kerry stresses the importance of building strong relationships with customers to foster trust and encourage repeat purchases.
She shares her own experience of incorporating personalization in her email marketing campaigns and promptly addressing individual inquiries.
By nurturing this two-way communication, businesses can establish a loyal customer base that keeps coming back for more.
Transitioning from Bricks and Mortar to Online Success
Kerry shares her remarkable journey of transitioning her business from a bricks-and-mortar model to a thriving online venture.
She recalls the pivotal moment in 2004 when she made the shift and discusses how she initially started with ebooks and lead magnets to build her email list.
Over time, Kerry expanded her offerings to include courses and repurposed content through platforms like Facebook and YouTube.
Leveraging Ethical Bribes and Lead Magnets
Kerry emphasizes the benefits of using ethical bribes and lead magnets to attract new subscribers and grow your email list.
She candidly shares that the initial versions of her lead magnets were not aesthetically pleasing but were still effective in serving their purpose.
Embracing the philosophy of “good is good enough” helped Kerry move forward and make progress in building her business.
The Power of Consistency
Heather and Kerry discuss the pivotal role of consistency in business growth. They highlight the significance of taking small, consistent steps every day, rather than sporadically working on the business.
Setting aside dedicated time without distractions from emails, social media, or phones is crucial.
The duo also shares practical tips for time management, such as jotting down tasks for the following day and finding the most productive time of day for focused work.
Homeschooling, Time Management, and Raising Leaders
In addition to time spent in her business, Kerry is also dedicated to homeschooling and raising her children to be leaders. She outlines her involvement in homeschool events and courses related to education and time management, offering valuable resources to parents.
Kerry also announces the upcoming launch of her highly anticipated Raising Leaders Not Followers course, which aims to empower parents in their homeschooling journeys.
Monetization Strategies and Tripwires
Delving into monetization strategies, Kerry discusses the effectiveness of tripwires in building her email list and generating revenue.
A tripwire is a small and affordable product related to a lead magnet that creates a sense of urgency and provides an opportunity to upsell or offer additional products.
Heather shares her own positive experiences with tripwires, emphasizing their transformative impact on email campaigns.
Following a Proven Monetization Plan
Our guests agree that following a proven monetization plan is key to staying focused and maximizing results.
Kerry advises against getting sidetracked by various strategies or products and suggests committing to a few key monetization approaches for at least a year. She also highlights the importance of investing in educational resources and finding a mentor who has successfully monetized their email list.
Leveraging Content Emails and Call-to-Actions
In her welcome series, Kerry intertwines content emails with flash sales and other call-to-actions. Heather and Kerry agree that high-value content establishes trust and keeps subscribers engaged.
Kerry mentions her weekly content podcast, where she offers lead magnets and urges listeners to take action.
Additionally, she shares how she elevates her visibility by utilizing platforms such as blogging, SEO, Pinterest, and networking within her niche.
This episode of the Teacher Biz Podcast with Kerry Beck was full of valuable insights and strategies for building and monetizing an online business. Will you be taking our advice to build your business, one small, consistent step at a time?