Discover the simple steps to create a successful Black Friday promotion for your teacher business! Heather shares her perspective on the importance of considering Black Friday as a business opportunity, regardless of personal feelings towards the consumer holiday.
Learn when to do a Black Friday sale (hint: it’s not actually on Black Friday itself!), how to keep it simple, and why starting small and building over time is the best approach to ensure success and avoid overwhelm.
Heather also gives insight into her own experiences with Black Friday promotions in her businesses, including a simple two-day sale that involves sending emails to her subscribers and directing them to a sales page, as well as her more elaborate “20 Days of Sales” promotion on her Kindergarten Ready side of the business.
If you’re looking for a simple Black Friday promotion strategy, tune in and don’t be afraid to take action!
- (03:25) Black Friday and its importance for business owners
- (04:10) When to do a Black Friday promotion
- (05:30) Explanation of a simple Black Friday promotion for an online business
- (07:00) 20 days of sales and 25 days of freebies
- (12:55) Starting small and building up over time
- (13:15) Suggestion to do a Small Business Saturday promotion instead
- (15:20) Begin thinking about creating a product for next year
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Black Friday in Your Business: Why You Should Consider It and How to Keep It Simple
In this episode, Heather dives into the topic of Black Friday promotions and how they can benefit your teacher business. She discusses the importance of considering these marketing opportunities and provides practical tips on how to navigate them successfully.
Timing and Strategy
Heather points out that doing a Black Friday sale on the actual day might not be the best approach, as the market is saturated with promotions.
Instead, she recommends doing it either before or after Black Friday to ensure maximum visibility and engagement.
By strategically choosing a different date, you can stand out in your customers’ inboxes and increase the chances of your emails being opened and acted upon.
Simplicity is Key
Heather emphasizes that a successful Black Friday promotion doesn’t have to be complicated. She shares her own experience of running a simple two-day sale, where she leveraged her email list to drive traffic to her sales page.
The key takeaway here is that even with limited resources, such as a small product lineup or a small email list, you can still create a compelling Black Friday offer by focusing on effective email marketing.
Scaling Up the Promotional Efforts
Heather highlights that if your business has multiple products and a larger customer base, you have the opportunity to scale up your Black Friday efforts.
She shares her own approach, which involves a 20-day sales extravaganza leading up to Christmas. While this undertaking may seem daunting, Heather assures listeners that starting small and gradually building up is the key to success.
By reusing existing sales pages and strategically scheduling emails, you can create an engaging promotional campaign without overwhelming yourself or your audience.
Personalization and Customer Appreciation
One of the reasons why Heather’s promotions have resonated with her audience is her genuine appreciation for her customers. She takes the time to craft personalized emails and express gratitude for their loyalty.
Additionally, she shares her plans for the subsequent month of December, where she focuses on giving back to her customers through a 25-day freebie event. This showcases her understanding of her customers’ needs and preferences during this time of year.
Whether you choose to start small with a single product or embark on a multi-day sales extravaganza, the key is to tailor your approach to your unique business and customers.
Remember that simplicity, personalization, and customer appreciation are crucial for success.
By leveraging these strategies, you can harness the power of Black Friday to drive sales, build customer loyalty, and take your teacher biz to new heights.