36: Creating Effective Sales Pages Using Leadpages with Bob Sparkins
Bob Sparkins, the Manager of Partnerships and Education at Leadpages, made the leap from being a high school history teacher to working in the online business world.
After experiencing frustration with the limitations of the traditional classroom, Bob started exploring ways to make extra money online. He initially dabbled in network marketing but found more success in teaching others about online marketing tools and strategies.
Eventually, his business income surpassed his teaching income, leading him to leave the classroom and join the Leadpages team.
In this episode, Bob and Heather discuss the power of Leadpages, a tool that can help you build landing pages and sales pages to sell your digital products.
Learn the benefits of using Leadpages, its ease of use, and the support provided by the Leadpages team.
Bob also offers advice for teachers considering transitioning into the online business world, including the importance of valuing your expertise and not undercharging for your products.
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Key Takeaways:
- (07:05) Bob’s background as a former high school history teacher
- (09:30) Bob’s early years in online business and finding his niche
- (14:40) What makes Leadpages special and its impact on online businesses
- (15:15) Joining Leadpages in-house team
- (17:30) Benefits of using Leadpages for selling digital products
- (22:40) Tips for creating a sales page
- (26:30) Advice on not striving for perfection and taking action
- (33:00) Encouraging teachers to value their expertise and not undervalue themselves
- (34:20) Gradually raising prices to reflect the value of your products
- (38:45) Guiding people towards their next step of success
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Building Effective Sales Pages: Tips from Leadpages Expert Bob Sparkins
In this inspiring episode of the Teacher Biz Podcast, we were thrilled to welcome Bob Sparkins, a former history teacher with a heartfelt mission to empower educators in the realm of online business.
Bob’s unique journey from classroom to cyberspace underscores the untapped potential within the teaching community to create thriving online ventures.
From Classroom to Clicks: Bob’s Transition
Bob shares his story, from teaching history and coaching in Maryland to embracing online business in 2007 and joining Leadpages.
His journey highlights a crucial lesson – the very skills undervalued in traditional teaching can become your assets in the digital marketplace.
For educators contemplating a departure from the classroom due to burnout or seeking better financial prospects, Bob’s advice is invaluable: evaluate your worth, don’t undervalue your skills, and gradually escalate prices with growing confidence.
From reminiscing about his fledgling years making additional income through web design and camp work to his unsuccessful stint in network marketing, Bob’s narrative was rife with poignant lessons and moments of clarity.
His epiphany arrived upon realizing his knack for demystifying online marketing tools, carving a niche that evolved into a profitable endeavor.
Bob fondly recalled the rush of his first taste of passive income—a feeling many educators yearn for—as he witnessed his course sales spike while overseeing a school test.
This surreal moment heralded his pivotal shift from traditional education to a lucrative online business, eventually leading to the doubling of his teacher’s salary.
Making the Most of Webinars and Free Courses
Bob Sparkins advises vehemently against overteaching in webinars or free courses.
While it’s tempting to pour all your knowledge into a presentation, doing so may give attendees the false confidence that they don’t need further assistance, which can hinder their progression as well as your sales conversion.
Strive to deliver content that motivates your audience to seek more in-depth guidance that only your paid offerings can provide.
Building a User-Friendly Online Platform with Leadpages
For teachers ready to venture into selling digital products, Heather and Bob highlight the benefits of using Leadpages.
Leadpages stands out for its simplicity, allowing educators to quickly create landing pages and email follow-ups without the need to master technical skills.
Bob stresses the importance of starting with a template, emphasizing that iteration is key—your first attempt won’t be perfect, but you’ll improve with each new version.
The Value of Personal Expertise Over AI
In the ever-evolving digital landscape, Leadpages distinguishes itself by prioritizing personal support over sole reliance on technology.
As AI becomes more prevalent, Heather insists that businesses rooted in genuine care for their customers will stand out.
Leadpages exemplifies this approach by offering hands-on support, ensuring users are never left to navigate the platform alone.
Plan Your Teacher Biz Challenge with Heather
Finally, Heather invites you to join the Plan Your Teacher Biz Challenge, an event crafted to guide educators on their journey to independence.
Spanning from choosing a business topic to naming your venture, Heather’s live training sessions promise remarkable value, equipped with dedicated workbooks to facilitate immediate application.
Embark on your own entrepreneurial venture and fuel your teacher biz aspirations!
Remember, everything in an online business is editable—take the leap, make adjustments as you go, and watch as your teacher skills translate into a thriving online presence.”
Armed with the right tools and a fearless spirit, every teacher has the potential to make a mark in the digital world—a world where they’re not just consumers of knowledge but dynamic creators in their own right.