61: How Low Ticket Products Led to a Million-Dollar Business with Kati Kiefer
Kati Kiefer’s blog, TrueMoneySaver.com, helps families pay off debt without feeling deprived. She and her husband paid off $60,000 of debt in 3 years while homeschooling their four children and living on one income.
She’s on a mission to empower moms to manage their finances effectively, teach families to live abundantly regardless of their income level, and inspire a generation of wise financial decision-makers!
Hear Kati’s online business journey which began in 2009 during the economic downturn, prompting her to explore couponing and share her money-saving tips with other moms.
Kati shares her low-ticket product strategies, overcoming imposter syndrome, and navigating the ups and downs of online business, with advice for homeschool moms looking to start their own ventures.
From homeschool mom to now a million-dollar business owner, Kati’s journey is nothing short of inspiring!
Connect with Kati Kiefer:
Key Takeaways:
- (03:10) Kati’s experience starting a business while homeschooling
- (05:00) The rise and fall of a Facebook-dependent business
- (11:10) Building a million-dollar business with low-ticket products
- (16:00) Email marketing strategies and launch techniques
- (21:00) Facebook and TikTok advertising
- (25.20) Overcoming imposter syndrome
- (33:10) Embracing your unique skills; letting go of comparison
- (35:50) Balancing homeschooling and an online business
Listen on:
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Homeschooling and Entrepreneurship: Insights from Kati Kiefer’s Online Business Success
Today Heather sits down with Kati Kiefer to uncover the secrets behind Kati’s successful online business and personal growth.
From embracing focus and vulnerability to overcoming imposter syndrome and building valuable relationships, this episode provides a wealth of knowledge for aspiring entrepreneurs and homeschool moms alike.
Focusing on Passion and Helping Others
Kati Kiefer’s journey from homeschooling mom to a successful online business owner is a testament to the power of focusing on a specific area and dedicating oneself to helping others.
Heather and Kati agree – success comes from channeling your energy into something meaningful and valuable to others, rather than getting bogged down by insecurities.
Overcoming Competition and Embracing Community
Kati candidly discusses the competitive nature of business and the shift in her mindset when she embraced support within the online community.
Instead of viewing other entrepreneurs as rivals, Kati saw them as allies, which transformed her approach to business and made her journey more fulfilling.
This pivot from a competitive to a collaborative mindset is crucial, especially for homeschool moms wanting to start an online business. Kati advises them to prioritize their time and believe in the value of their message.
By fostering a community, they can create a support system that inspires and motivates, converting potential competition into a shared mission of helping others.
Building Relationships and Navigating Pitfalls
A significant portion of Kati’s success stems from her ability to build meaningful relationships with her social media followers.
By engaging followers and catering to their needs, Kati creates a loyal customer base.
Be careful though, and don’t fall prey to focusing on the wrong metrics such as page views instead of email engagement.
Kati’s shift in strategy—highlighting the importance of valuable email content over page views—proved pivotal. She adopted an extended launch strategy, effectively reaching her audience over a 16-day period with high sales on the first and last days.
This approach highlights the importance of patience and persistence in nurturing relationships and achieving business goals.
The Evolution of Online Business
Kati’s business journey began in 2009, amidst an economic downturn, where she gained traction through in-person events.
However, as Facebook’s algorithms changed over time, she adapted by learning SEO and mastering pay-to-play advertising. This evolution underscores a broader shift in online business trends—from organic reach to more strategic, paid advertising efforts.
Despite the challenges, Kati’s determination and hard work paid off, culminating in her business reaching $1,000,000 in revenue in 2023.
She shares her struggles of balancing homeschooling four kids with building a business, often working on minimal sleep, which adds a layer of relateability to her story.
Scaling with Purpose and Confidence
Kati’s journey from couponing workshops to a successful personal finance membership business exemplifies the power of scaling with purpose.
Transitioning from low-ticket products to a membership program, Kati found that a $29 monthly fee encouraged members to take action and value the service. This model challenges the notion that high-priced products are necessary for success, proving that value and commitment can outweigh price.
Using Facebook advertising and strategic email sequences, Kati actively builds trust with her customers, leading to larger purchases and sustained engagement.
She combats imposter syndrome by embracing her uniqueness and encouraging listeners to share their stories, emphasizing that vulnerability is incredibly powerful in connecting with others.