88: How to Build an Organic Content Machine in 2025
Heather shares her proven strategy for attracting customers without paid ads—perfect for those looking to grow their business organically!
This episode breaks down how to leverage a blog, podcast, video show, and social media to build a loyal audience, turn viewers into email subscribers, and create content that keeps them coming back. Heather explains the importance of consistency, strategic calls to action, and tools like ManyChat to convert engagement into real business growth.
If you’re ready to refine your content strategy and attract ideal customers, don’t miss this episode!
Key Takeaways:
- (02:10) Choosing between paid ads and organic content
- (05:00) Organic content basics; YouTube, podcast, blog, social media
- (07:15) Repurposing content for maximum reach
- (09:35) Building your email list; ManyChat
- (12:20) Heather’s 2025 organic content strategy
Episodes Mentioned:
#18: Learn the Power of Facebook Ads with Beth Anne Schwamberger
#46: Social Media Strategies for Beginners
#47: How to Show Up Consistently in Your Business
Listen on:
Rate, Review, & Follow on Apple Podcasts
If you love what you’re learning from the Teacher Biz Podcast, please take a minute to rate and review the show. This will help more teachers – just like you – bring their dream business to life. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
And be sure to follow the show so you don’t miss out on all the great episodes that will be coming your way soon!
Step into 2025 with a Strong Organic Content Strategy
In this episode, Heather explains her strategy for using organic content to attract new customers and grow your business without the need for paid ads. Listen in as she explains step-by-step how to create impactful content, grow your email list, and the importance of being consistent.
Exploring the Power of Organic Content
In the latest episode of the Teacher Biz Podcast, we dive into a game-changing strategy for growing your business organically without the need for paid ads.
Heather shares how organic content can attract the right audience, build an engaged community, and ultimately turn followers into loyal customers.
Understanding Organic Content
Organic content is the cornerstone of building a lasting connection with your audience. Unlike paid ads, which require a budget but less time, organic content is free but demands an investment of your time and creativity.
This approach entails creating valuable content like blog posts, podcasts, or YouTube videos that engage and educate your target audience consistently.
The decision to go with organic content ultimately depends on your current life and business situation.
If your budget is constrained but you have time to dedicate to content creation, organic content might be the ideal path.
It’s important to remember that this approach is a marathon, not a sprint. It will likely take months to see tangible results, but the value of building an authentic connection with your audience is immeasurable.
Crafting Your Organic Content Strategy
Heather emphasizes the significance of consistency and quality when building an organic content strategy. Whether you choose to blog, podcast, or create a YouTube channel, the key is to deliver high-quality content that resonates with your audience.
Heather recommends repurposing content across multiple platforms to maximize its reach. For instance, record a video on YouTube, pull the audio for a podcast, and create blog posts from the transcript.
This approach not only leverages your time but also extends your content’s lifespan.
The Goal: Growing Your Email List
The ultimate aim of any content strategy should be to grow your email list. Your email subscribers are the heart of your community and potential customers.
By providing opportunities for your audience to sign up for a freebie or a valuable resource throughout your content, you increase the likelihood of converting followers into engaged subscribers.
Incorporate clear and simple call-to-actions (CTAs) within your content. Whether it’s a YouTube video, blog post, or podcast, guide your audience to a landing page where they can access a valuable resource in exchange for their email address.
This seamless integration encourages viewers, readers, or listeners to remain engaged and connected.
Leveraging Social Media for Organic Growth
While organic content is the focal point, social media can serve as a powerful amplifier. Heather suggests utilizing platforms like Instagram Reels or Facebook to promote your content and direct traffic to your email list.
If your budget allows, implementing tools like ManyChat can automate this process, making it easier to engage with your audience.
For beginners, manually responding to comments and messages provides a personal touch, building stronger relationships and fostering trust.
As your audience grows, you might consider investing in automation tools to streamline your efforts.