90: Struggling with Facebook Ads? Here’s How to Fix It! (Live Coaching Session)
Thinking about running Meta ads (Facebook and Instagram) but feeling overwhelmed by all the moving parts? You’re not alone!
In this episode, Heather continues her chat with Jacqueline Ackerman to break down the challenges of Meta ads and how to navigate them successfully.
Jacqueline shares her past struggles with tech glitches and outsourcing mishaps, while Heather offers practical tips on budgeting, targeting, and setting up your ads for success. Plus, they dive into why testing organically before investing in ads can make all the difference.
Whether you’re new to Meta ads or looking to fine-tune your strategy, this episode is packed with must-know insights to help you get better results!
Resources mentioned:
Lead Pages: Build a landing page that’s unforgettable!
Brilliant Ads Bootcamp with Beth Anne Schwamberger
Key Takeaways:
- (00:40) Building a business with Meta ads; ad budget and optimization
- (03:15) Jacqueline’s previous Facebook ad strategy; tech troubles and learning curves
- (06:00) Optimizing Facebook ads for better results; expanding your reach
- (12:15) Understanding Facebook and Instagram business pages
- (17:10) Advanced ad strategies and membership upsells
Listen to Previous Episodes:
18: Learn the Power of Facebook Ads with Beth Anne Schwamberger
Connect with Jacqueline Ackerman:
Listen on:
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Troubleshooting Facebook Ads: How to Effectively Use Facebook and Instagram Ads to Grow Your Teacher Biz
In the ever-evolving world of digital marketing, Facebook and Instagram ads stand out as powerful tools for entrepreneurs but it can be tricky to master them.
On this episode of the Teacher Biz Podcast, Heather talks with Jackie Ackerman about the challenges and tricks of running Facebook ads that actually work. Here’s a breakdown of all the useful tips they shared to help you get the hang of using this advertising platform!
Building a Foundation with Facebook Ads
Heather’s experience emphasizes that Facebook ads can be a cornerstone for building a business with limited time for organic content creation.
For teacher entrepreneurs like Heather and Jackie, mastering Facebook ads can provide a much-needed shortcut to reach potential clients effectively.
Heather built her kindergarten readiness business primarily on Facebook ads. With over four years of consistent ad practice, she shares that this strategy has allowed her to replace her teaching income several times over and achieve a fulfilling work-life balance.
The Importance of Knowing Your Audience
Jackie’s journey illustrates the importance of understanding your target audience. Initially focusing on UK residents, she later expanded to include U.S. audiences due to her involvement with the International Baccalaureate program.
If your business caters to a specific niche, such as homeschooling, it’s critical to select precise interests—like “homeschooling” or “parents of high schoolers”—to optimize ad reach.
Heather’s advice to Jackie—and all listeners—is to ensure that the ads reach the right audience by selecting specific interests that align with your niche.
This tailored approach can significantly enhance the effectiveness of your ads by targeting the people most likely to be interested in your offerings.
Optimizing Ads for Conversions
One of the most insightful points Heather makes is about ad optimization.
She stresses the importance of optimizing ads for sales rather than just email subscribers. This approach ensures that your ads are reaching individuals more likely to make a purchase, rather than those simply looking for free resources.
Given Facebook’s ability to identify purchase-prone users, setting your ads to optimize for conversions can greatly increase the likelihood of generating sales.
Furthermore, Heather advises testing your ad images and copy organically before turning them into ads.
This cost-saving tip can help you determine which content resonates most with your audience, ensuring better performance when placed as an ad.
Creating Compelling Ad Content
The design and copy of your ad play crucial roles in its success. Heather highlights the effectiveness of simple, static images with clear messaging or engaging video content.
For Instagram and Facebook, leveraging the visual aspect is key; your audience will look at the image first before diving into the accompanying text.
In crafting ad copy, brevity, and relatability are essential.
Heather suggests using a friendly tone and clear, bullet-pointed lists that outline the benefits of your free offer, making it easy for potential customers to see value at a glance. An engaging video that tells your story—especially one that has already proven successful organically—can also be a powerful ad format.
Leveraging Memberships and Upsells
For those contemplating a membership model, Heather offers a valuable strategy: integrating your membership as an upsell in your ad funnel.
By offering a free resource that leads to a low-priced product and then offering a one-time membership option, you can maximize your revenue streams.
This approach not only boosts immediate sales but can also help sustain membership numbers throughout the year.
Facebook and Instagram ads, when executed effectively, can transform the trajectory of a teacher business. By optimizing for sales, selecting the right audience, creating compelling content, and strategically using upsells, teacherpreneurs can significantly enhance their reach and impact.