114: How to Make More Money From Products You’ve Already Sold
If you’re selling a product for the second time, you’ve already done the hard part. Now it’s all about making that product even more profitable!
In this episode, Heather shares her proven strategies for re-selling a product and maximizing results, like how to use what you’ve already learned from past launches, the early bird bonus trick that can make day one sales skyrocket, and why shorter sales windows can actually work better than long, drawn-out ones.
She also shares how to dig into your past sales data for easy wins, the kind of emails that can outperform your social posts, and why growing your audience between launches is the secret to keeping sales fresh.
Whether you’ve launched a dozen times or you’re gearing up for round two, these ideas will help you make your next one your best yet!
Key Takeaways:
- (02:20) Why selling a product again can be easier and more profitable
- (03:30 Using an early bird bonus to boost day one sales
- (05:15) Mining your past sales data for conversion-boosting insights
- (08:35) Email tweaks that can outperform social media
- (13:20) The importance of consistent audience growth between launches
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How to Optimize Your Next Product Launch: Proven Strategies for Selling Products You’ve Sold Before
Heather dives deep into actionable strategies that will help you increase conversions and create more excitement for your next repeat product sale. Unlock more sales, greater impact, and ease with each launch using these expert tips for established products.
Leverage the Advantage of a Finished Product
The first—and perhaps most overlooked—benefit of selling a product you’ve marketed before is simply that the product already exists.
This means you’re not racing to complete content, make graphics, or troubleshoot curriculum components before launch. As Heather points out, the creation phase often takes longer than planned, leading to unnecessary stress right before the sale.
Instead, with the groundwork already laid, you can focus entirely on refining your marketing and optimizing your sales process. This not only frees up your energy but also allows for a more strategic approach that can have a direct impact on your bottom line.
Add an Irresistible Early Bird Bonus
To generate momentum and get quick results, Heather suggests adding a valuable early bird bonus to the first day of your sale. This could be an extra activity, a new template, or any add-on that complements the main product but isn’t essential to it.
Why does this work? Shoppers thrive on exclusivity and timeliness. By offering something special to those who buy immediately, you’re rewarding action-takers and infusing urgency into your promotion.
In Heather’s experience, the early bird day can sometimes surpass even the final sale day in total sales volume—a testament to the power of a well-structured bonus.
Keep these guidelines in mind:
- Short sales windows: Four-day sales with a day-one bonus work well.
- Targeted add-ons: Make the bonus highly relevant but distinct.
- Clear communication: Spell out the bonus and its deadline in all your pre-sale and launch communications.
Use Data to Update Your Sales Page
One of the fastest ways to improve sales for a repeat launch is by making data-driven tweaks to your sales page. Here’s how:
- Install a heat mapping tool (like Hotjar): This lets you see how visitors interact with your page, where they pause, and which buttons get the most attention.
- Sales page swap reviews: Pair with a business friend at a similar stage and exchange honest feedback. Fresh eyes can quickly spot areas for improvement—like Heather’s own experience where a friend’s input helped her replace an off-putting GIF, resulting in a higher-converting page.
Don’t have a business buddy? Now’s the time to make a connection. The sales page is your storefront—revitalizing it can significantly move the needle on conversions.
Analyze and Refresh Your Email Sequences
Most online business owners will find that their sales come primarily from email—especially if they do not have massive social media audiences. That’s why Heather stresses the importance of scrutinizing your past launch emails.
Start with these steps:
- Compare previous launch emails: Note which emails got the most clicks and which subject lines led to high open rates.
- Cut underperformers: Drop emails with low engagement unless the overall numbers still justify keeping them.
- Update and remix: Don’t rewrite everything from scratch. Tweak your best-performing emails, refresh subject lines or use AI tools, like ChatGPT, to generate new variations that maintain the core message but offer a new angle.
Heather’s top tip: A simple, text-based, friendly email often outperforms flashy, highly designed ones. Know your audience and adapt.
Keep Growing Your Email List
None of these efforts will multiply your results if your audience remains static. To keep sales healthy—and prevent your list from fatiguing—always be adding new subscribers through lead magnets and ongoing content marketing.
Heather warns that selling repeatedly to the same group leads to diminishing engagement. Capture “new eyes” for each launch cycle and you’ll sustain (and grow) your sales over the long term.
When you blend these evidence-backed strategies—early bird bonuses, data-driven sales page improvements, optimized email sequences, and constant list growth—you set yourself up not just for a successful sale, but for long-term, sustainable, and fulfilling business growth.
Take it from Heather: your skills, your impact, and your income are limitless when you combine teacher ingenuity with smart business tactics.