120: Behind the Scenes of a Successful Funnel with Laura Kebart (Part 2)
Heather continues her conversation with Laura Kebart, diving into funnel strategies that feel doable instead of overwhelming.
Laura shares how you can start with just one product, build from there, and take the pressure off trying to have everything “perfect” from the start. She also talks about her approach to upsells, order bumps, and simple pricing strategies that help maximize sales without making things complicated.
Get a behind-the-scenes look at her own decision-making process, from testing different offers to tweaking pricing, and how those experiments have shaped her success.
Packed with lightbulb moments and easy-to-implement tips, this episode is a must-listen!
Key Takeaways:
- (03:10) Keeping the funnel building process simple
- (06:40) Upsells, order bumps, and easy pricing tweaks that boost sales
- (09:15) Nurturing customers after the sale with follow-ups and reminders
- (17:00) Laura’s advice for new business owners
- (20:10) Encouragement to take the first step
Listen to Episode 119: Behind the Scenes of a Successful Funnel with Laura Kebart (Part 1)
Connect with Laura Kebart:
instagram.com/languageartsteachers
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Unlocking Funnel Success: Simple Funnel Strategies to Boost Sales and Confidence
Heather chats with Laura Kebart of Language Arts Teachers to dig into the nuts and bolts of building sales funnels that convert, even if you’re just starting out or have only one product to offer.
From clever order bump ideas to authentic email follow-ups and overcoming the quest for perfection, Laura’s strategies provide a blueprint for educators ready to turn their expertise into thriving digital businesses.
Start Before You’re Ready: Done Is Better Than Perfect
A major theme from Laura’s chat is that so many educators fall into the trap of feeling they must have every funnel detail—every product, every email sequence, every pricing test—perfectly mapped out before they can launch.
But Laura insists: just start. “Put it out to the world. It’s better than not putting it out there,” she says. She recounts how her Halloween funnel, although not perfect, performed well and gave her a baseline to improve.
The advice? Launch with what you have and improve over time. Your audience can’t buy what you don’t offer.
Pricing is another area teachers tend to overthink. “Should it be $7, $9, $11? Pick one and go. You can change it later.”
This actionable mindset helps you keep momentum, rather than getting stuck in analysis paralysis.
Demystifying Order Bumps and Upsells with a Simple, Brilliant Strategy
If you feel stuck because you have just one product, Laura shares an order bump trick that is both simple and effective—one that even experienced sellers hadn’t considered.
If your main product sells for $19, offer an “extra copy” at half price (for a friend, a “biz bestie,” or a teacher colleague). “You’re giving them your blessing to share,” Laura explains.
Buyers appreciate the value and convenience, and it provides an immediate way to increase your average order value without creating new products from scratch.
For those with more products, tailor your order bumps and upsells. Laura regularly revisits and refines her funnel structure, tweaking what to offer and where, but emphasizes that “anything is better than not having anything in those places.”
The Critical Post-Purchase Experience: More Than Just a Receipt
Most funnel advice stops at the sale, but Laura’s approach to post-purchase communication is gold.
In addition to the standard “thank you and here’s your product” email, she sends a second email about six hours later. The subject line: “Is this you too?” This follow-up addresses buyers who missed out on an upsell or order bump, sharing real screenshots of customers asking if they can still purchase.
Not only does this authentic approach allow for more sales, but it’s also empathetic and rooted in real customer experience.
A week after purchase, Laura sends a reminder with access info and includes a soft, personalized P.S. upsell (sometimes paired with a coupon code unique to that outreach).
This tactic not only serves your customer but also offers a non-intrusive avenue to introduce them to your next level offer—plus, by using specific coupon codes, you can easily track what’s working.
Testimonial Gathering (The Easy Way) and Improving Your Messaging
Authentic testimonials are marketing gold, and Laura’s approach is refreshingly simple: two weeks after the sale, she sends a friendly email asking, “What are you most excited about?”
Instead of a formal request for a “testimonial,” this conversational approach gets honest, natural responses you can screenshot and reuse—plus, you’ll hear your customers’ actual wording, which is invaluable for refining your marketing messages.
Laura noticed, for example, that people used the phrase “ready-made” rather than “done for you,” helping her adjust her website language for better resonance.
Just Get Started: Your Three-Step Funnel Blueprint
For teachers eager to launch their first funnel, Laura offers this simple plan:
- Create your checkout page with your main product.
- Add an order bump (even if it’s just an extra copy for a friend).
- Write a single follow-up email.
Once your first sale arrives, you can refine, expand your email sequence, and add additional offers. But the most important step is to start, even if it’s not perfect.
Laura’s story is proof that you don’t need to be a marketing expert or have all the answers to create a funnel that works. Her advice: keep learning, keep listening, and take one small action at a time.
“We were not born knowing how to build sales pages and checkout carts,” she says—but by surrounding yourself with great resources, podcasts, and a willingness to experiment, you’ll find your unique path to success.
Ready to dive in? Grab the Teacher Biz Starter Guide to jumpstart your journey—and remember, done is always better than perfect.