121: Inside Heather’s High-Converting Funnel
Heather takes listeners inside her own funnel on the Kindergarten Ready side of her business, sharing exactly how it’s set up, what products she relies on, and the strategy behind it all.
She walks through each step, from the freebies that bring people in, to the tripwires, upsells, and even her spicy “no thanks” links that keep conversions moving.
And she doesn’t just share ideas! Hear her real numbers, price tests, and the order bumps that are working for her right now (including one with a 60% add-on rate!).
Tune in for more simple ways to build a funnel that works for you. And if you missed Heather’s interview with Laura Kebart, be sure to click here and catch up!
Key Takeaways:
- (02:20) Kindergarten Ready funnels; where most customers first find her
- (04:55) The tripwire offer that converts cold leads into paying customers
- (12:10) The choose-your-own-adventure upsell
- (13:40) What happens if someone says “no thanks” along the way
- (15:25) How split testing boosted her tripwire conversions to 13%
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Inside a High-Converting Teacher Business Funnel: Real Numbers, Real Strategies, Real Results
Behind the Scenes of My Kindergarten Ready Funnel: Step-by-Step Breakdown and Lessons Learned
The Anatomy of a High-Converting Funnel
At the heart of Heather’s success is a simple but intentionally-crafted sales funnel. Let’s break down the steps:
1. Attraction: Using Facebook Ads to Give Value First
For most people, entry into the “Kindergarten Ready” world happens via Facebook ads promoting a high-value free resource. Whether it’s a Preschool at Home Starter Kit or seasonal learning activities, these lead magnets are tailored perfectly for parents of young children. The freebie is delivered as a PDF in exchange for an email address—a classic and effective list-building move.
Pro tip: You can see any business’s ads in the Facebook Ad Library. If you’re curious, check out Heather’s for inspiration on ad images, copy, and offers!
2. The Tripwire Offer: A No-Brainer Next Step
After sign-up, customers land on a sales page for Heather’s best-seller: the Alphabet Kit. This “tripwire” product is priced just right (recently optimized from $19 to $24 after thorough testing) to convert first-time, “cold” leads efficiently.
The page is short, focused, and echoes the ad they just saw—consistency is key. A spicy “No, thanks” link injects personality and nudges the reader to reconsider opting out.
3. Increasing Order Value: Strategic Order Bumps
Once buyers commit, they’re offered an order bump: the Ultimate Numbers Learning Kit. It’s an effortless add-on that’s perfectly aligned with the initial purchase.
Amazingly, around 60% of customers say yes, increasing the average order value significantly.
4. Core Offer Upsell: Sustained Value in Membership
Next, the sales funnel invites new buyers to join the Kindergarten Ready Club, Heather’s membership that brings ongoing monthly learning activities to families.
With two clear pricing tiers ($12 and $22 per month, simply differentiated by extra workbooks), conversion is straightforward and confusion-free.
Another order bump—personalized name practice packets—caters directly to the customer’s parenting needs and converts over 50% of the time.
5. Choose Your Own Adventure: Final Upsells
After joining the membership, families see “club exclusive” offers: a bundle of seasonal learning kits or a roadmap course. Not every upsell converts heavily, but Heather notes that every additional offer means more lifetime value from each customer.
Lessons from an Intentional, Data-Driven Approach
Heather’s funnel isn’t accidental—split-testing, optimizing, and listening to customer feedback drive every improvement. The Alphabet Kit tripwire page, for example, was tested 14 times to reach a stellar 13% conversion rate.
Don’t wait for a perfect funnel! Start with what you have—one freebie, one product, one simple offer—and add pieces as your audience gives you feedback. Some of her best products grew directly from customer requests.