122: How to Use Pinterest to Grow Your Digital Products Business in 2025 with Nadalie Bardo
Nadalie Bardo simply loves Pinterest. As a blogger, she achieved 1 million views on Pinterest in her first month, organically grew her email list to 24K subscribers, and gained 1000s of happy customers.
With eight years of Pinterest marketing experience, she has taught over 7,000 blogs, brands, and businesses through her online courses and coaching.
As Your Pin Coach, Nadalie is here to help you increase your traffic, grow your audience, and boost your sales for free with Pinterest. No ads are required!
In this episode, Nadalie breaks down how to get started, create pins that people want to click on, and use Pinterest’s search features to bring more traffic, subscribers, and sales your way.
You’ll learn why consistency matters, how to find the right keywords, and how to spot trends that can boost your visibility. She also shares what makes Pinterest totally different from other social platforms and how to design pins that stand out.
If you’ve ever wondered how to turn Pinterest into a real growth tool for your business, this episode is your go-to guide!
Key Takeaways:
- (02:25) Natalie’s journey to becoming a successful Pinterest coach
- (04:30) How to use Pinterest for business growth
- (07:10) How to optimize your pins and boards
- (19:20) Pinterest marketing strategies for teachers
- (23:30) Top Pinterest mistakes and how to fix them
- (26:45) How much time Pinterest really takes
- (28:50) Are pinterest ads worth it?
Connect with Nadalie Bardo: yourpincoach.com
Listen on:
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Grow Your Online Teacher Business Using Pinterest: Expert Strategy and Actionable Tips
Discover how educators and digital product creators can harness Pinterest to build sustainable businesses, reach new audiences, and optimize their online presence—without relying on paid ads or traditional social media.
Why Pinterest Still Matters for Online Business Owners
In the ever-evolving digital landscape, it’s easy to get caught up in the frenzy of Instagram, TikTok, and Facebook—platforms that demand constant attention, endless scrolling, and ephemeral content.
Pinterest offers a refreshing—and highly effective—alternative. Unlike traditional social platforms, Pinterest is a visual search engine that rewards upfront, strategic effort with long-lasting returns.
Whether you’re a teacherpreneur, blogger, or digital product seller, Pinterest can drive consistent traffic, sales, and community growth—organically.
Pinterest Is Not Just for Bloggers Anymore
You might recall the days of group boards and manual re-pinning, suitable when Pinterest felt like the exclusive playground of bloggers. But as Nadalie emphasized, the game has changed.
Now, you don’t need an endless library of blog posts to get started. If you’re selling digital products, offering freebies, running a podcast, or have a handful of high-quality links—think sales pages, shop URLs, or opt-ins—Pinterest is ready to help you shine.
The secret? Variety and value. Instead of relying on just one or two links, aim for at least ten destinations you can showcase.
From direct product listings (on platforms like Etsy or your own website) to free resource sign-up pages, the system thrives on fresh, useful content.
And yes, you can use Pinterest to promote sales pages, landing pages—even your podcasts!
Building a Pinterest Strategy: Keyword-Driven and Consistent
Pinterest thrives on searchability.
Nadalie and Heather both stress that before diving in, you must think like your audience: What would a teacher or parent search for to find your product or content?
Use Pinterest’s own search bar for inspiration and conduct keyword research. Find phrases that show up in predictive search or trends, and be sure to incorporate those keywords into your pin titles, descriptions, and even on the images themselves—Pinterest is smart enough to read text within graphics.
Equally important is consistency—not volume.
Nadalie cautions against the “dump and run” approach (batch-uploading pins and neglecting daily engagement). Instead, Pinterest rewards regular, steady uploads—ideally, one new pin per day.
Using the native Pinterest scheduler or tools like Tailwind, you can plan a month’s worth of content in advance, freeing you from daily task lists and maximizing algorithmic favor.
Crafting Pins That Convert: Visual & Practical Tips
Design matters—a lot. Pinterest isn’t just about what you say, but how your products and content are visually presented.
Image pins (vertical, ideally 1000×1500 pixels) should be clear, on-brand, and always optimized for the intended keyword. For digital products, showcase your printable or PDF in mockups, action shots, or styled tableaus. Brief, informative text overlays (“Grade 3 Math Printable,” “Free Science Worksheet”) immediately signal value and context.
Videos pins can add variety, especially if you’re already making short-form content for other platforms. Just remember: avoid watermarked or music-overdubbed clips unless you have the right licenses.
Still, Nadalie observes that image pins tend to perform best for most teacher and education niches in 2025.
Pinterest as a Research and Validation Tool
Not sure what type of content or product to create next? Nadalie suggests using Pinterest as a research and idea-validation platform.
By observing what’s trending in search and which pins get saved the most, you receive real feedback on what teachers, parents, and students are actively seeking.
This insight can help you refine your offers, create more relevant resources, and ensure your time is spent on products with true demand.
Quick Wins and Long-Term Payoff
Getting started on Pinterest needn’t be overwhelming. Most teachers and creators can have a basic, optimized account, relevant keyword list, and initial batch of pins ready within a few focused hours.
Build templates, leverage Canva’s free resources, and consider the seasonality of your content—Pinterest planners search months in advance!
Perhaps best of all, you don’t need to run ads to see results. With patience and consistent optimization, organic Pinterest strategies can drive substantial traffic and sales for months or even years after initial posting.
If growing your teacher business steadily—with less effort than constant social media posting—sounds appealing, take Nadalie’s and Heather’s advice: Give Pinterest a try.
With purposeful keyword use, stunning visuals, and thoughtful regularity, you’ll build a platform that keeps working for you long after you hit “post.”
And remember—those followers, saves, and clicks can (and should) point straight back to your email list and your bottom line, helping you grow a business you love.