100: The Power of Podcasting for Online Business (Celebrating 100 Episodes!)

We made it – 100 episodes! In this milestone celebration, Heather pulls back the curtain on the journey of building The Teacher Biz Podcast. From pushing past nerves about her voice to interviewing powerhouse guests like Amy Porterfield, Ruth Soukup, and Erin Leonard, she shares how the podcast became the heartbeat of her second business, Teacher Biz.
You’ll hear the benefits (and sometimes challenges) of podcasting, how it creates intimate connections with listeners, and what Heather’s learned after hitting record 100 times. If you’ve been thinking about launching a podcast, this episode is your sign to go for it! Plus, Heather teases something big and exciting coming soon to Teacher Biz – you won’t want to miss it. Hit play and celebrate with us!
Join The Waitlist → Digital Products That Sell
Key Takeaways:
- (02:20) Celebrating this major milestone
- (04:35) The reason for starting The Teacher Biz Podcast and how it’s evolved
- (06:15) Overcoming challenges and finding support
- (09:20) Building deep connections with listeners and guests
- (13:40) The benefits of podcasting for business
- (16:30) What’s next for Teacher Biz
Episodes mentioned:
#03: Turning a Hobby into a Helpful Online Business with Erin Leonard
#13: Why Digital Courses are Ideal for Teachers with Amy Porterfield
#40: Taking Small Steps Towards Big Goals with Ruth Soukup
#54: Slowly Transitioning from Teacher to Full-Time Business Owner with Laura Kebart
Other resources mentioned:
Connect with Brittany Kues: linkedin.com/in/brittany-kues
Connect with Sheila Racinez: behindyoureveryday.com
Check out the YouTube Channel: @TeacherBiz
Listen on:
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And be sure to follow the show so you don’t miss out on all the great episodes that will be coming your way soon.
Building Connection and Community: The Journey to 100 Episodes
A Reflective Journey on Building the Teacher Biz Podcast, Embracing Mindset Shifts, and Connecting with a Thriving Community
The Road to 100 Episodes: From Teacher to Podcast Host
Reaching the 100th episode milestone is a profound achievement for any podcaster. For Heather, this episode isn’t just a number—it’s a testament to personal growth, entrepreneurial courage, and the impact a single voice can have in the world of teacher-owned businesses.
Overcoming Mindset Barriers: You Can Be Heard
It’s easy to imagine that launching a podcast is reserved for the ultra-confident or highly technical. Heather’s journey disproves this. She openly shares her early discomfort with her own voice—not even wanting to leave friends a voicemail—until a supportive friend gave her a nudge: “Nobody likes their voice, suck it up.” It was a pivotal moment that helped her move beyond self-doubt and simply start talking.
By practicing conversations, first through voice apps like Voxer, Heather gradually built her confidence. Fast forward, and she is now celebrating 100 episodes, using her experiences to remind aspiring business owners that the feelings of self-doubt are normal but don’t have to hold you back.
Why Podcasting? Strategy, Connection, and Personal Growth
Launching the Teacher Biz Podcast was initially a strategic choice—Heather wanted an effective organic content strategy to complement or even replace paid ads. Podcasting stood out as the most enjoyable and authentic way to connect with fellow teachers seeking change.
But Heather soon discovered that podcasting served even deeper purposes. Not only did it provide fulfilling work, but it became a vehicle to process business ideas, practice her expertise, and create lasting relationships.
Delegating technical editing and content repurposing (thanks to trusted team members like Britney and Sheila) freed her to focus on what mattered most—authentic conversations and meaningful solo episodes.
Lessons from 100 Episodes: Flexibility and Unexpected Benefits
Despite her orderly nature and intentions to alternate between solo and interview episodes, Heather found that flexibility worked best.
Some periods called for deep dives into her favorite topics; other times, the show spotlighted a series of interviews with inspiring guests. Trusting this organic evolution allowed the podcast to grow authentically and keep both the host and community engaged.
One surprising realization was the podcast’s true funnel: instead of bringing in cold listeners who then discover her business, most podcast fans had already connected through email lists, social media, or paid ads.
The show, then, became the powerful tool for deepening relationships and building trust—paving the way for lasting business transformations and easier sales.
Community, Collaboration, and Connection
Perhaps the greatest gift of the Teacher Biz Podcast is the network it has woven.
Heather has built invaluable relationships with industry leaders like Amy Porterfield and Ruth Soukup, as well as supportive business besties. Podcast interviews offer a unique opportunity to connect, collaborate, and uplift one another—benefiting both the guests and listeners.
Heather also highlighted that podcasting opens doors: by inviting others onto your show, you create avenues for visibility, collaboration, and genuine friendships that simply can’t be engineered in other formats.
Exciting Things Ahead: New Resources and a Can’t-Miss Summit
To celebrate this milestone and continue supporting her audience, Heather invites listeners to grab the free Teacher Biz Starter Guide—perfect for any teacher dreaming of building a business. And coming soon is the “Digital Products That Sell” summit, promising actionable tips to boost sales and empower teacher-entrepreneurs on the next steps of their journeys.
Heather’s 100-episode journey is a reminder that teacher skills truly are limitless. Podcasting offers an intimate, impactful platform for connection and growth—not just for your business, but for your mindset and relationships.
If you’re thinking about starting a podcast or searching for your next move beyond the classroom, take heart: the right blend of courage, curiosity, and community awaits you.